:root{--paper:#fafafa;--ink:#000;--muted:#555;--line:#dedbdc;--pink:#e7a3b4;--pink-hover:#de90a4;--pink-ink:#a63b5b}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:24px}
body{margin:0;background:var(--paper);color:var(--ink);font:16px/1.6 "Helvetica Neue",Helvetica,Arial,sans-serif;-webkit-font-smoothing:antialiased}
img{display:block;max-width:100%}
h1,h2,h3,p{margin:0}
h1,h2,h3{font-weight:400;letter-spacing:-.05em;line-height:1.05}
h2{font-size:clamp(36px,4.5vw,64px)}
h3{font-size:28px}
a{color:inherit;text-underline-offset:5px;touch-action:manipulation}
a:focus-visible{outline:2px solid var(--pink-ink);outline-offset:5px}
.skip:not(:focus){position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%)}
.skip:focus{position:absolute;z-index:10;background:var(--paper);padding:15px}
.announcement{text-align:center;font-size:11px;padding:9px 18px;border-bottom:1px solid var(--line);color:var(--pink-ink)}
.announcement a{text-decoration:none}
.header{height:96px;display:flex;justify-content:space-between;align-items:center;margin:auto;width:90%;max-width:1440px}
.logo{display:block;width:112px}
.logo img,.footer-logo img{width:100%;height:auto}
.header nav{display:flex;gap:32px;align-items:center}
.header nav a{font-size:13px;text-decoration:none}
.header .nav-shop{border-bottom:1px solid #000;padding:10px 0}
.hero{position:relative;isolation:isolate;min-height:560px;height:min(56.28vw,850px)}
.campaign{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center}
.hero-copy{position:relative;z-index:1;margin-left:6%;padding-top:clamp(60px,7vw,110px);width:35%;max-width:490px}
h1{font-size:clamp(48px,5.3vw,84px);letter-spacing:-.06em}
.hero-copy>p{max-width:345px;font-size:16px;line-height:1.65;margin:25px 0 28px}
.button{display:inline-flex;justify-content:center;align-items:center;gap:25px;min-height:52px;padding:15px 28px;background:var(--pink);color:#000;border:1px solid var(--pink);border-radius:999px;font-size:14px;font-weight:600;text-decoration:none}
.button:hover{background:var(--pink-hover);border-color:var(--pink-hover)}
.button span{font-size:12px;font-weight:400}
.hero-copy .hero-note{font-size:11px;margin-top:14px}
.trust-strip{display:flex;justify-content:center;gap:clamp(24px,8vw,120px);padding:24px 20px;border-block:1px solid var(--line)}
.trust-strip a{font-size:12px;text-decoration:none}
.trust-strip strong{font-weight:600}
.section{width:min(1280px,88%);margin-inline:auto}
.intro{display:grid;grid-template-columns:1fr 1fr;gap:12%;padding-block:100px;align-items:center}
.intro p{font-size:18px;max-width:440px}
.featured{display:grid;grid-template-columns:1.1fr 1fr;gap:9%;align-items:center}
.product-photo{position:relative;display:block;aspect-ratio:1;overflow:hidden}
.product-photo img{width:100%;height:100%;object-fit:cover;object-position:48% center}
.product-copy .pink-note{color:var(--pink-ink);font-weight:600;font-size:12px;margin-bottom:16px}
.product-copy h2{font-size:clamp(44px,5vw,72px)}
.product-copy .subtitle{font-size:19px;margin-top:8px}
.product-copy>p:not([class]){margin:25px 0;max-width:410px;color:var(--muted)}
.price{font-size:23px;margin-bottom:20px}
.small{font-size:12px;color:var(--muted);line-height:1.6}
.product-copy .small{margin-top:17px}
.benefits{display:grid;grid-template-columns:repeat(3,1fr);gap:8%;padding-block:65px 90px}
.benefits h3{color:var(--pink-ink);font-size:32px}
.benefits p{font-size:14px;margin-top:12px;max-width:240px}
.routine{display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:12%;padding-block:35px 95px}
.skin-photo{width:100%;aspect-ratio:4/5;object-fit:cover}
.routine-copy>p{margin:25px 0;max-width:340px}
.routine-copy ol{padding-left:24px;margin:30px 0;font-size:14px}
.routine-copy li{padding:10px 0 10px 6px}
.routine-copy li::marker{color:var(--pink-ink)}
.text-link{display:inline-block;font-size:13px;padding:10px 0}
.formula{display:grid;grid-template-columns:1fr 1fr;gap:12%;padding-block:75px;border-top:1px solid var(--line)}
.formula>div>p{max-width:340px;margin:25px 0 16px}
.ingredient-list>div{padding:21px 0;border-bottom:1px solid var(--line)}
.ingredient-list>div:first-child{padding-top:0}
.ingredient-list h3{font-size:25px}
.ingredient-list p{font-size:13px;margin-top:8px;color:var(--muted)}
.closing{display:grid;grid-template-columns:1fr 1fr;gap:12%;align-items:center;padding-block:80px;border-block:1px solid var(--line)}
.closing p{margin-top:22px}
.closing .button{min-width:230px}
footer{padding-block:60px 28px}
.footer-logo{display:block;width:clamp(180px,24vw,320px)}
footer nav{display:flex;gap:28px;flex-wrap:wrap;margin:40px 0}
footer nav a{font-size:13px;text-decoration:none;padding-block:8px}
.footer-bottom{display:flex;justify-content:space-between;color:var(--muted);font-size:11px;padding-top:20px;border-top:1px solid var(--line)}
@media(min-width:761px) and (max-width:1100px){
.hero{min-height:520px}
.hero-copy{padding-top:65px;width:36%;margin-left:5%}
h1{font-size:50px}
.hero-copy>p{font-size:14px;margin:21px 0}
.hero-copy .button{padding-inline:18px;gap:14px}
.hero-copy .hero-note{font-size:10px}
}
@media(max-width:760px){
.announcement{font-size:9px;padding:9px 12px}
.header{height:76px;width:auto;margin-inline:20px}
.logo{width:94px}
.header nav{gap:20px}
.header nav a{font-size:12px}
.header nav a[href="#ingredients"]{display:none}
.hero{height:auto;min-height:0;display:flex;flex-direction:column}
.hero-copy{order:0;width:auto;max-width:none;margin:0;padding:30px 24px 24px}
h1{font-size:clamp(44px,11vw,62px);letter-spacing:-.055em}
.desktop-break{display:none}
.hero-copy>p{font-size:14px;margin:20px 0;max-width:340px}
.hero-copy .button{width:100%;justify-content:space-between}
.hero-copy .hero-note{margin:12px 0 0;font-size:10px;text-align:center}
.campaign{position:relative;order:1;width:100%;height:auto;aspect-ratio:1.15;object-fit:cover;object-position:84% center}
.trust-strip{gap:10px 25px;flex-wrap:wrap;padding:18px 20px}
.trust-strip a{font-size:10px}
.section{width:auto;margin-inline:24px}
.intro{display:block;padding-block:55px 32px}
.intro h2{font-size:40px}
.intro p{font-size:15px;margin-top:24px;max-width:440px}
.featured{display:flex;flex-direction:column;gap:22px}
.product-photo{width:100%}
.product-copy{width:100%}
.product-copy h2{font-size:48px}
.product-copy .subtitle{font-size:17px}
.product-copy>p:not([class]){font-size:14px;margin:20px 0}
.product-copy .price{font-size:22px}
.product-copy .button{width:100%}
.product-copy .small{font-size:10px;text-align:center}
.benefits{gap:18px;padding-block:42px 50px}
.benefits h3{font-size:22px}
.benefits p{font-size:11px;line-height:1.6;margin-top:10px}
.routine{display:flex;flex-direction:column;gap:28px;padding-block:0 50px}
.skin-photo{max-height:520px}
.routine-copy{width:100%}
.routine-copy h2{font-size:42px}
.routine-copy>p{font-size:14px;margin:18px 0}
.routine-copy ol{font-size:13px;margin:18px 0}
.formula{display:block;padding-block:45px}
.formula h2{font-size:40px}
.formula>div>p{font-size:14px;margin:20px 0 10px}
.ingredient-list{margin-top:26px}
.ingredient-list h3{font-size:23px}
.closing{display:block;padding-block:45px}
.closing h2{font-size:43px}
.closing p{font-size:14px;margin-top:20px}
.closing .button{width:100%;margin-top:28px}
.closing .small{font-size:11px;text-align:center;margin-top:14px}
footer{padding-block:38px 24px}
footer nav{display:grid;grid-template-columns:1fr 1fr;gap:4px 20px;margin:25px 0}
footer nav a{font-size:12px}
.footer-bottom{font-size:10px}
}
@media(max-width:359px){
.header{margin-inline:16px}.header nav{gap:14px}.header nav a{font-size:11px}
.hero-copy{padding-inline:18px}.section{margin-inline:18px}
.benefits{gap:10px}.benefits h3{font-size:20px}.benefits p{font-size:10px}
.button{padding-inline:22px}
}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

/* Purchase invitation and proof sit directly on the campaign image. */
.announcement{display:flex;justify-content:center;align-items:center;gap:14px;flex-wrap:wrap}
.announcement a{font-weight:600;text-decoration:underline;text-underline-offset:3px;padding-block:4px}
.hero{display:flex;align-items:center}
.hero-copy{margin-block:0;padding-block:36px}
.hero-copy>p{margin:22px 0}
.hero-reviews{display:flex;align-items:center;flex-wrap:wrap;gap:7px 12px;text-decoration:none;margin:0 0 19px;font-size:12px;max-width:345px}
.hero-stars{width:100px;height:20px;flex-shrink:0}
.hero-reviews strong{font-weight:600}
.hero-copy .hero-note{margin:14px 0 0}
@media(max-width:760px){
.announcement{gap:0 10px;font-size:9px;padding:6px 12px}
.announcement span{max-width:270px}
.announcement a{min-height:28px;display:inline-flex;align-items:center}
.hero{display:block;height:600px;min-height:0;overflow:hidden}
.campaign{position:absolute;inset:auto -24% 0 auto;width:200%;max-width:none;height:auto;aspect-ratio:1672 / 941;object-fit:contain;object-position:center}
.hero::after{content:"";position:absolute;inset:0;z-index:0;pointer-events:none;background:linear-gradient(90deg,#fafafa 0%,rgba(250,250,250,.92) 27%,rgba(250,250,250,0) 62%)}
.hero-copy{position:relative;z-index:1;width:56%;max-width:320px;margin-left:5%;padding:38px 0 0}
.hero-copy h1{font-size:clamp(32px,8.5vw,52px);line-height:1.04}
.desktop-break{display:initial}
.hero-copy>p{font-size:12px;line-height:1.6;margin:18px 0;max-width:240px}
.hero-reviews{display:flex;flex-direction:column;align-items:flex-start;gap:6px;font-size:10px;margin-bottom:18px}
.hero-stars{width:92px;height:19px}
.hero-copy .button{width:100%;min-height:50px;gap:8px;padding:12px 14px;font-size:12px}
.hero-copy .button span{font-size:10px;white-space:nowrap}
.hero-copy .hero-note{font-size:10px;line-height:1.5;text-align:left;margin-top:12px;max-width:185px}
}
@media(min-width:500px) and (max-width:760px){.hero{height:650px}.campaign{width:160%;right:-13%}.hero-copy{width:47%}}
@media(max-width:359px){.hero{height:560px}.hero-copy{width:58%}.hero-copy h1{font-size:31px}.hero-copy .button{padding-inline:11px;font-size:11px}.hero-copy>p{font-size:11px}.hero-copy .button span{font-size:9px}}

.hero-copy .hero-note{display:flex;gap:4px 10px;flex-wrap:wrap}
@media(min-width:761px){.hero{height:min(49vw,760px)}.hero-copy{padding-block:28px}}
@media(max-width:499px){.campaign{right:-30%}.hero-copy .hero-note{flex-direction:column;gap:2px}}